{"id":7403,"date":"2021-10-19T13:40:03","date_gmt":"2021-10-19T13:40:03","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=7403"},"modified":"2021-10-19T13:40:33","modified_gmt":"2021-10-19T13:40:33","slug":"use-video-to-boost-your-engagement-skyrocket-your-email-marketing-results","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/use-video-to-boost-your-engagement-skyrocket-your-email-marketing-results\/","title":{"rendered":"Use Video to Boost Your Engagement &#038; Skyrocket Your Email Marketing Results"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7403\" class=\"elementor elementor-7403\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d224d2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d224d2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8a1869\" data-id=\"d8a1869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a089565 elementor-widget elementor-widget-text-editor\" data-id=\"a089565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">I send thousands of emails per month for my clients and one thing has really stood out in recent times &#8211; emails that include video have the best engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019ve already talked about why engagement matters in my previous blog <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-ways-to-increase-your-email-engagement\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. If you want to get your message in front of more people so you can convert more sales, engagement (clicks, opens, replies) is where you need to focus.<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to clicks and interaction, video is king.<\/span><\/p><p><span style=\"font-weight: 400;\">A lot of businesses seem to be missing out on the power of video in email marketing. That\u2019s a huge shame because it can lead to an increase in open rates, and therefore more eyes on you.<\/span><\/p><p><span style=\"font-weight: 400;\">Obviously, there are some compelling reasons for using video in email marketing, but the best part is how quickly you\u2019ll see some results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2680e5a elementor-widget elementor-widget-heading\" data-id=\"2680e5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Using Video in Email Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926a45e elementor-widget elementor-widget-text-editor\" data-id=\"926a45e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Businesses have just started catching on to the benefits of video. That means the best time to start using video in your email marketing was yesterday, and the second best time is now! Plus, with new software fast becoming available, it\u2019s easier than ever to do.<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text );\">Video is making its mark by boosting open rates, increasing click-through rates, and reducing the number of unsubscribes. And is it any wonder? People are choosing to consume all kinds of content in video format &#8211; you may have heard of a couple of video-based sites called Youtube and TikTok!<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text );\">Email has long been heralded as one of the most effective ways to market and reach your audience, outliving plenty of predictions for \u2018the end of email\u2019. That\u2019s because it\u2019s a powerful tool when used right. Video perfectly compliments email\u2019s strengths by offering something a little more interesting and different in your clients\u2019 inboxes.<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text );\">There are plenty more reasons why I continue to include video in my clients\u2019 email marketing. Here are just a few&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be084e elementor-widget elementor-widget-heading\" data-id=\"3be084e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Benefits of Using Video<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8be08c elementor-widget elementor-widget-text-editor\" data-id=\"a8be08c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Take a look at the way people are interacting online, through social media, entertainment, and education. It\u2019s all about video. Your audience today is primed and ready for video, giving you the most incredible opportunity to break through that inbox barrier and reach your potential leads.<\/span><\/p><p><span style=\"font-weight: 400;\">Everyone checking their email would rather be doing something interesting, and your video can be the intriguing thing that grabs their attention when just another email wouldn\u2019t. If you\u2019re struggling with a disengaged email list, video instantly connects with an audience you might have otherwise missed out on.<\/span><\/p><p><span style=\"font-weight: 400;\">Adding videos to your emails can give you\u2026\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228cb5a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"228cb5a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/nathanlittleton.co.uk\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Better engagement without much effort<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Higher click rates<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The ability to connect with your audience on a different level<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The opportunity to build your authority - especially if you\u2019re in the video, as it creates a relationship between you and the recipient<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The ability to get information across in an easily consumable format<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Anticipation for your next video email landing in their inbox<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cead6bc elementor-widget elementor-widget-text-editor\" data-id=\"cead6bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not only is video email marketing effective in all those ways, it\u2019s even more relevant for coaches and speakers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d24370 elementor-widget elementor-widget-heading\" data-id=\"7d24370\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Coaches Need Video<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ff6ab elementor-widget elementor-widget-text-editor\" data-id=\"31ff6ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a coach or speaker, you know the importance of making a connection. People trust people, and video is a way to forge that connection long before you\u2019ve even booked a call or session with a client.<\/span><\/p><p><span style=\"font-weight: 400;\">Video is more popular in all types of marketing but email especially, and for coaches in particular for one obvious reason. <\/span><b>It feels personal.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">If a trusted friend sent you a message, you\u2019d read it when you got the chance. If they sent you a video you\u2019d likely be overcome with curiosity and open it then and there. That\u2019s because video feels like something made just for you. This level of \u2018click-ability\u2019 is invaluable when it comes to improving email engagement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When tracking things like deliverability and email opens, we\u2019ve seen huge results for our clients. Their overall click rates rocketed! For coaches and speakers, these are the kind of improvements you want to see from your email list.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0da9b elementor-widget elementor-widget-heading\" data-id=\"7b0da9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How To Include Video In Email <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffdecc elementor-widget elementor-widget-text-editor\" data-id=\"dffdecc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You might be thinking, how do I actually include video in an email? I\u2019ve never seen an \u201cadd video\u201d option? Is it even possible?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Yes and no. You\u2019re right that there\u2019s no real \u201cadd video\u201d option in email marketing software (those that do have one usually use a terrible thumbnail and a player graphic straight out of the 1990s). That&#8217;s because videos can&#8217;t play directly in email apps like Outlook, Gmail and Apple Mail.<\/span><\/p><p><span style=\"font-weight: 400;\">But that doesn\u2019t mean you can\u2019t include a video.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Upload your video to YouTube, social media or your website, then create a \u201cvideo image graphic\u201d that looks like a video with a play button. You can use any of the graphic design apps to do this &#8211; I like <a href=\"http:\/\/canva.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Canva<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Add the image to your email as you would any other image, then set the link to go to the video on your YouTube.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;ll look something like this:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132c3a6 elementor-widget elementor-widget-image\" data-id=\"132c3a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/05\/video-thumb-1024x576.jpg\" class=\"attachment-large size-large wp-image-7073\" alt=\"\" srcset=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/05\/video-thumb-1024x576.jpg 1024w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/05\/video-thumb-300x169.jpg 300w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/05\/video-thumb-768x432.jpg 768w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/05\/video-thumb-100x56.jpg 100w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/05\/video-thumb.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0f6ce elementor-widget elementor-widget-text-editor\" data-id=\"5d0f6ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It really is that simple. Plus, you get the added benefit of being able to track the clicks through to your video in your email marketing app to give you a pretty good idea of how many people (and specifically who) watched your video.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb05288 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cb05288\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider 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.elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2dd623 elementor-widget elementor-widget-text-editor\" data-id=\"a2dd623\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Any email marketing that isn\u2019t getting you the results you need could benefit from an overhaul. To see how we can help you increase engagement with your email marketing, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\">book a free 20-minute call with me here<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I send thousands of emails per month for my clients and one thing has really stood out in recent times &#8211; emails that include video have the best engagement. I\u2019ve already talked about why engagement matters in my previous blog here. If you want to get your message in front of more people so you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Video to Boost Your Engagement &amp; Skyrocket Your Email Marketing Results - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/use-video-to-boost-your-engagement-skyrocket-your-email-marketing-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Video to Boost Your Engagement &amp; Skyrocket Your Email Marketing Results - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"I send thousands of emails per month for my clients and one thing has really stood out in recent times &#8211; emails that include video have the best engagement. 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