{"id":7279,"date":"2021-07-21T13:30:36","date_gmt":"2021-07-21T13:30:36","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=7279"},"modified":"2022-07-14T08:42:33","modified_gmt":"2022-07-14T08:42:33","slug":"5-essential-elements-of-a-successful-sales-email","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-essential-elements-of-a-successful-sales-email\/","title":{"rendered":"5 Essential Elements Of A Successful Sales Email Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7279\" class=\"elementor elementor-7279\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fb6fd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fb6fd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ccb73c\" data-id=\"5ccb73c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f48580 elementor-widget elementor-widget-text-editor\" data-id=\"3f48580\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">How many times have you created a sales email only to find you hear nothing but crickets back? Or worse still, a flurry of unsubscribers from your data list? Too many businesses write off sales emails as a waste of time because \u2018they don\u2019t work\u2019. And they\u2019re right. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Done wrong, sales emails won\u2019t get the results you want. But done right? An email campaign is the gift that keeps on giving.<\/span><\/p><p><span style=\"font-weight: 400;\">So, what can you do to make your next sales campaign a success? These five elements can make or break your email marketing so read on to find out what they are\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6679e5a elementor-widget elementor-widget-heading\" data-id=\"6679e5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. An attention-grabbing subject line<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d61eaa elementor-widget elementor-widget-text-editor\" data-id=\"0d61eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s no surprise that number 1 on the list is your subject line. It\u2019s the first thing your reader will see and if it\u2019s boring, irrelevant or worst of all, a sales pitch, they\u2019re going to delete. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Penning your subject lines should take you just as long as writing your whole email campaign because they\u2019re <\/span><i><span style=\"font-weight: 400;\">that <\/span><\/i><span style=\"font-weight: 400;\">important. They need to get your reader\u2019s attention enough to make them want to know more.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">One of the easiest ways to see how different subject lines have an impact is to take a look in your own inbox. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I get loads of emails every day telling me why I should try this, or that there\u2019s an offer on that and I open less than 1% of them. Why? Because I don\u2019t care enough. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The subject line either tells me too much (One Day Sale On Bike Parts!) and I don\u2019t need to read the email for more information, or it\u2019s too dull (Want To Reduce Your Business Bills?) and I don\u2019t want to read the email because I\u2019m not invested in the outcome. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">A captivating subject line is a masterpiece, so allow time to find the right one. You can check out my blog post on writing email subject lines that get results <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/business\/how-to-write-a-great-subject-line-and-watch-your-open-rates-soar\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9baa7 elementor-widget elementor-widget-heading\" data-id=\"8f9baa7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. A compelling proposition<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3373da2 elementor-widget elementor-widget-text-editor\" data-id=\"3373da2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, they\u2019ve opened your email, you\u2019ve jumped that first hurdle. But don\u2019t get too excited because this is a marathon, not a sprint. Now you have to make them want to keep reading.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">A compelling proposition makes your reader want to take action &#8211; be that subscribing to your newsletter, buying from you or reaching out to make an appointment. But what makes compelling copy?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/nathanlittleton.co.uk\/marketing\/its-not-what-you-said-its-how-you-said-it-how-to-use-language-tone-to-get-better-results-from-email-marketing\/\"><span style=\"font-weight: 400;\">We\u2019ve talked about tone before<\/span><\/a><span style=\"font-weight: 400;\">, and here is where it matters most. Electronic mail isn\u2019t very personal by its nature, so you need to make your reader feel connected and comfortable &#8211; all through your written word. If you are friendly and conversational, people are going to let their guard down a little.<\/span><\/p><p><span style=\"font-weight: 400;\">Outline all of the benefits that your product or service brings, but don\u2019t just bullet point them. Build a narrative around them, something that they can relate to &#8211; because if you\u2019re offering solutions to the problems they have, why wouldn\u2019t they want to know more?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544212b elementor-widget elementor-widget-heading\" data-id=\"544212b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Third-party endorsement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5632c7c elementor-widget elementor-widget-text-editor\" data-id=\"5632c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to adding weight to your email campaign, third party endorsements pack a punch. Credible, relatable and relevant testimonies help your future clients to see the positive outcomes of your work through a real-world lens.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link through to case studies on your website or video testimonials &#8211; having an external source validate the claims you make about yourself can be the difference between a \u2018no thanks\u2019 and an \u2018ok, so how can you help me?\u2019.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e704152 elementor-widget elementor-widget-heading\" data-id=\"e704152\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. A reason to take action NOW<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa187a elementor-widget elementor-widget-text-editor\" data-id=\"1fa187a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now you have them geared up, you need to direct that energy. This is where you can offer a time-sensitive promotion or download or incentivise an action.<\/span><\/p><p><span style=\"font-weight: 400;\">Direct language is key here. Rather than being passive with phrases like \u2018maybe we can grab a coffee\u2019 go for an instruction such as \u2018I\u2019m giving away 10 copies of my new e-book to the first 10 people to respond with \u2018yes please!\u2019, so if you want one you\u2019d better be quick!\u2019<\/span><b><br \/><\/b><b><br \/><\/b><span style=\"font-weight: 400;\">You don\u2019t have to give things away or discount your products and services, but you do need to give your email a sense of urgency. Think about your email campaign and its objective &#8211; what do your readers stand to lose if they don\u2019t respond? Use that.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aefa4f elementor-widget elementor-widget-heading\" data-id=\"1aefa4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Call to action<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d344bb2 elementor-widget elementor-widget-text-editor\" data-id=\"d344bb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A call to action is ALWAYS what you finish every email with. That final instruction telling your reader what to do next.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Clarity is everything here, don\u2019t be ambiguous &#8211; be direct.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And make it simple. If someone has invested time in reading your email, responding to it should be uncomplicated. Get them to hit reply or click a link &#8211; something that is on-page is more likely to get results than asking them to take further actions. If you can link your phone number in your email software, do it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a706c71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a706c71\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e910e94 elementor-widget elementor-widget-heading\" data-id=\"e910e94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Campaign Success Is In Your Future<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02992e1 elementor-widget elementor-widget-text-editor\" data-id=\"02992e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By using these five pointers to write your email campaigns, you will find that your emails get better traction with your readers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re still struggling with the content, have a read of my <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/blog\/\"><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s filled with articles on everything you need to know about writing for your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How many times have you created a sales email only to find you hear nothing but crickets back? Or worse still, a flurry of unsubscribers from your data list? Too many businesses write off sales emails as a waste of time because \u2018they don\u2019t work\u2019. And they\u2019re right. Done wrong, sales emails won\u2019t get the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Essential Elements Of A Successful Sales Email Campaign - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-essential-elements-of-a-successful-sales-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Essential Elements Of A Successful Sales Email Campaign - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"How many times have you created a sales email only to find you hear nothing but crickets back? Or worse still, a flurry of unsubscribers from your data list? Too many businesses write off sales emails as a waste of time because \u2018they don\u2019t work\u2019. And they\u2019re right. 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