{"id":2792,"date":"2014-10-20T16:26:00","date_gmt":"2014-10-20T16:26:00","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=2792"},"modified":"2014-10-20T16:26:00","modified_gmt":"2014-10-20T16:26:00","slug":"the-power-of-stories","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/marketing\/the-power-of-stories\/","title":{"rendered":"The power of stories"},"content":{"rendered":"<p><em>Patricia Fripp on stage at the Professional Speaking Association annual convention<\/em><\/p>\n<p>I recently attended the Professional Speaking Association&#8217;s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over again.<\/p>\n<p>It really is powerful, and the same applies in sales and marketing situations too: talking through a story of where your product or service has provided a solution to an existing client&#8217;s problem or opportunity will add an extra spark to your sales meetings.<\/p>\n<p>Stories are what make you and your business referrable, because people are far more likely to remember an interesting story than facts and figures.<\/p>\n<p>Have a great week!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patricia Fripp on stage at the Professional Speaking Association annual convention I recently attended the Professional Speaking Association&#8217;s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over again. It really is powerful, and the same applies in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,8,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of stories - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/the-power-of-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of stories - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"Patricia Fripp on stage at the Professional Speaking Association annual convention I recently attended the Professional Speaking Association&#8217;s annual convention in London. 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