# Nathan Littleton - Marketing Speaker

> Build Credibility, Win Business


## Posts

- [How to Use Email Newsletters To Build Credibility](https://nathanlittleton.co.uk/uncategorized/how-to-use-email-newsletters-to-build-credibility/): Being credible means that your audience will trust you and believe the things you say. When you are looking to market yourself, your products, and your services, ensuring you are credible is an essential part of the process. Businesses with credibility maintain customer loyalty and gain from word of mouth recommendations and reviews. It’s the very opposite of being a fly-by-night cowboy who promises everything and delivers nothing. Credible companies have longevity. Email newsletters are a vital tool to build credibility with your audience. How is it done? Read on… Showing Up – Credibility Through Consistency One of the first […]
- [Open Loops and Cliffhangers - How Teasing Future Content Increases Open Rates](https://nathanlittleton.co.uk/email-content/open-loops-and-cliffhangers-how-teasing-future-content-increases-open-rates/): There’s a 1980s episode of Doctor Who where, desperate for an episode-ending cliffhanger, the writers had The Doctor climb over a railing and literally hang from a cliff for absolutely no reason whatsoever. The following episode (or week, if you were a live viewer at the time), opened with The Doctor simply climbing back up again and continuing with the story. Honestly, it’s the most fantastic (and simultaneously awful) example of a cliffhanger I’ve ever heard of, but it shows the power of this narrative device. How many viewers tuned in the following week because they just had to see […]
- [Email Marketing vs Social Media - Which is Best?](https://nathanlittleton.co.uk/uncategorized/email-marketing-vs-social-media-which-is-best/): Ladies and gentlemen, welcome to tonight’s main event! Introducing, in the red corner, with decades of experience and muscles to match, the original internet marketing powerhouse… EMAIL MARKETING! And, in the blue corner, really needing no introduction, the most impressive contender of the past fifteen years, SOCIAL MEDIA! Who will win this battle of the biggest online marketing tools? Place your bets now! Round 1 – Audience Ownership vs. Reach Email marketing throws the first punch with audience ownership. By building up your own database of subscribers, email marketing is not at the mercy of any other third party. You […]
- [How To Use Emotional Triggers In Your Emails To Drive Action](https://nathanlittleton.co.uk/email-content/how-to-use-emotional-triggers-in-your-emails-to-drive-action/): Want to know the biggest influencer in what makes a person do something? It’s not their logical reasoning, based on a careful weighing up of the pros and cons of the decisions.  Nope – it’s how they feel. We can try to fight it off as much as possible, and we can lie to ourselves and pretend that’s not true, but years and years of marketing development have gone into this single unassailable fact. It is emotion that pushes action, typically followed by logical justifications. How do we use that to boost our email marketing? Let me tell you! Aim […]
- [How to Make Your Emails More Human.. And More YOU?](https://nathanlittleton.co.uk/email-content/how-to-make-your-emails-more-human-and-more-you/): Ever notice how some emails feel like they could have been written by anyone? Polished, professional, maybe even helpful – but missing that spark that makes you stop, engage and actually want to reply?  You’re not alone. Keeping a list engaged can be tricky. People are busy, inboxes are full and since the introduction of AI there’s more content getting created faster than ever before?  So how do you stand out?  You double down on the one thing that no one else has… you.  People don’t buy from faceless emails. They buy from people. Trust matters. Personality matters. You matter. […]
- [How to Build Trust Through Your Marketing](https://nathanlittleton.co.uk/email-content/how-to-build-trust-through-your-marketing/): It is well established that customers are more likely to buy from companies that they trust. Trust, in fact, is such an essential concept in sales and marketing that a significant part of many marketing budgets is dedicated to developing that sense of rapport and relationship between a business and its customers. Strategic use of email marketing is one of the greatest tools for building trust – and done well, it is within even the most conservative marketing budgets. Then, once trust has been established, you can further the marketing push through some more directed sales. But how do we […]
- [Email Isn’t a Channel - It’s an Ecosystem](https://nathanlittleton.co.uk/email-content/email-isnt-a-channel-its-an-ecosystem/): Too many marketers continue to treat email marketing as if it’s a standalone channel, just something that gets done once a month or whatever, then ignored while the team moves on to more important things. The truth is, in 2025, email as a single broadcast channel just doesn’t have the impact it had fifteen years ago. It needs to be more than just a loud voice shouting out its message every now and then – it’s part of a larger marketing ecosystem, pulling its weight in relationship building, collecting data, automating engagement, and much more. Loud Voices vs. Calm Nurturing […]
- [The Hidden Biases Sabotaging Your Email Campaigns](https://nathanlittleton.co.uk/email-content/the-hidden-biases-sabotaging-your-email-campaigns/): When it comes to getting your email marketing done, most marketers will focus on the tried-and-tested (and true) core ideas, such as having a compelling subject line, making sure the CTAs are clear and well placed, or ensuring effective segmentation. All of these ideas are right – and I’ve written about them often – but what about the more subtle issues that can sway your audience (or you!) in the wrong direction? It might be that you have a technically perfect email campaign, but it’s still not performing, and you can’t work out why – let’s take a look at […]
- [How to Build Your Email List in 2025](https://nathanlittleton.co.uk/list-building/how-to-build-your-email-list-in-2025/): Email list building has changed. It’s no longer effective to opt for quantity, building as big a list as possible through pop-ups and other simple techniques, followed by throwing your email newsletter out there with little care to where it lands. Effective email marketing involves understanding and targeting your audience, and creating content that’s meaningful and relevant. When it comes to your email list, that means quality over quantity. Email is still the most powerful marketing channel, but as email clients and providers become better at filtering spam, you have to put a little more effort into getting it right. […]
- [5 Reasons Every Coach Needs an Email Newsletter](https://nathanlittleton.co.uk/email-strategy/5-reasons-every-coach-needs-an-email-newsletter/): When your business revolves around having a great rapport with your clients and a strong, positive personal brand, email marketing should be one of your highest priorities. Emails reach directly into your audience’s daily lives, promoting you gently and consistently – and your email newsletter is the core of the whole marketing campaign. I don’t say that flippantly – your email newsletter really is the centre of your brand awareness. Let’s take a look at why. 1 – Being Top of Mind When a potential customer needs the service you provide, you don’t want them going to a competitor. You […]
- [The Psychology Behind Successful Email Marketing](https://nathanlittleton.co.uk/email-content/the-psychology-behind-successful-email-marketing/): Marketing is about psychology – the two are inextricably linked. When we understand why someone does something, we can use that to get them to do the thing we want. Email marketing is no different. It’s not just about writing good copy (though that is important!), it’s about understanding how your audience thinks and what you can do to push them towards your end goal. Done well and ethically, understanding some core psychological principles will help you boost your email marketing, improve engagement, build your relationships and, ultimately, drive conversion. The Power of Consistency In 1984, Robert Cialdini wrote Influence: […]
- [3 Email Marketing Boosts For Your Personal Brand](https://nathanlittleton.co.uk/email-content/3-email-marketing-boosts-for-your-personal-brand/): Your personal brand is more than how you present your business – it’s how you present you. It goes beyond your immediate work and shapes how you will be seen by others as both part of that work and as an individual. In a world where trust and relationships are ever more important in connection and engagement, your personal brand is a core tool. How does email marketing affect your personal brand – and vice versa? Read on! Why Does Personal Brand Matter? People buy from people they trust, and it’s increasingly hard to trust faceless corporations. We might like […]
- [5 Ways to Annoy Your Email Subscribers (And What to Do Instead)](https://nathanlittleton.co.uk/email-content/5-ways-to-annoy-your-email-subscribers-and-what-to-do-instead/): I talk a lot about how powerful email marketing is. It’s cost-effective, relatively easy to grow, and currently benefits from a surge of new AI-driven tools to help you get the most out of it. However, there are some significant ways that over-zealous email marketers can go wrong. Today, I’m taking a look at five key ways people annoy their email subscribers – and letting you know what you should do instead! 1 – Sending Too Many Emails Not one wants to hear from you every day – not even your Mum. If you send out too many emails in […]
- [Is Inbox Zero Still Relevant? What Email Trends Mean for Marketers](https://nathanlittleton.co.uk/email-strategy/is-inbox-zero-still-relevant-what-email-trends-mean-for-marketers/): Inbox Zero. Almost twenty years ago, Merlin Mann promoted the idea that email overload is consuming our time and proposed Inbox Zero, a concept that presented a way to manage this email overload – ultimately resulting in an empty inbox. But is Inbox Zero still relevant in today’s changing world of AI filters and smart searches? And how does it affect email marketers? Do People Still Aim for Inbox Zero? Can you really have an empty inbox? And do you need to? It is a wonderful idea that no doubt leads to a nice clear breathing headspace, but with tens […]
- [Email Marketing vs Email Automation: What’s the Difference?](https://nathanlittleton.co.uk/email-content/email-marketing-vs-email-automation-whats-the-difference/): If you’re making your early forays into the world of email marketing then one of the things that can throw you is the terms. People talk about email automation and they talk about email marketing – but is there a difference, and if so, what is it? What is Email Marketing? Ever received an email from a company that mentions their products or services? I’m pretty sure you have. Great – you’ve been engaged with email marketing. It really is that simple – email marketing is marketing done by email. It’s a way to try to promote brand recognition and, […]
- [Scarcity and Urgency in Email Marketing: How to Use Them Effectively and Ethically](https://nathanlittleton.co.uk/email-strategy/scarcity-and-urgency-in-email-marketing-how-to-use-them-effectively-and-ethically/): Exclusive! This article is only going to be available on my website for a limited time only – don’t miss out, read it now! Are you encouraged to keep going? In all honesty, with a blog piece on my website, I don’t think exclusive urgency has quite the power it does in an email, but I bet a few of you felt just that little bit special, just enough to mean you didn’t click away. And why is that? It’s because scarcity (being limited and exclusive) and urgency (this offer expires soon!) are things we’re hardwired to react to. We […]
- [How Do You Know If Your Email Marketing Is Working?](https://nathanlittleton.co.uk/email-strategy/how-do-you-know-if-your-email-marketing-is-working/): Email marketing is great – it’s cost-effective and can be a lot of fun, but does it work? Success isn’t just about how many emails you send out – marketing exists to generate leads, not just get the word out. So, how do you know if your email marketing is working, and, just as importantly, how do you know where it’s falling short? Understanding Why You’re Email Marketing in the First Place Define your purpose. Seriously, what are you trying to get out of your email marketing? More money? Well, yes, we know that. More customers? Sure. More leads? Ah, […]
- [Building an Email Calendar: Staying Consistent Without Overwhelm](https://nathanlittleton.co.uk/email-content/building-an-email-calendar-staying-consistent-without-overwhelm/): In the early stages of any email marketing campaign, before a single word of content has been crafted, I plan the calendar. It’s a simple enough task in many ways, just a note each week or fortnight marking what type of email needs to go out for that campaign, but without it, there’d be no campaign – just a random assortment of emails with no overriding strategy. Without it, I’d lose track of what I was trying to achieve, miss email deadlines, and probably end up with a flurry of activity followed by a period of empty nothingness. Then I’d […]
- [Top 5 Email Marketing Mistakes (And How to Avoid Them)](https://nathanlittleton.co.uk/email-content/top-5-email-marketing-mistakes-and-how-to-avoid-them/): Because email marketing seems so easy and effective, it’s easy to think it does all the hard work for you – but the truth is that just like everything else, it’s a skill that requires practice, patience, and perseverance to get right. On the way, you are going to make mistakes – which is great because mistakes are how we learn to get better at things. How can you learn, however, if you don’t know what mistakes you’re making? To help, here are five of the most common email marketing mistakes – and what you can do to stop doing […]
- [How Email Marketing Can Boost Your Personal Brand](https://nathanlittleton.co.uk/email-content/how-email-marketing-can-boost-your-personal-brand/): Your personal brand is unique. It’s a combination of your skills, your experience, and your personality… Ultimately, it’s you. And no one else has that. When you’re looking to promote something unique about your product or services, nothing is as powerful as you, but how do you get the you-ness of you across to people? The answer is email. Email is the primary tool for building and promoting your personal brand. It’s a consistent connection with a personal touch, and it allows you to form meaningful relationships. Here’s how. The Email Advantage: Building Connections That Last Online interactions are the […]
- [Are Email Newsletters Still Relevant In 2025?](https://nathanlittleton.co.uk/uncategorized/are-email-newsletters-still-relevant-in-2025/): AI rules the world! At least, that’s what you’d think if you listen without thinking to the scaremongering that threads its way through the marketing world. And, as an adjunct to the rise of our robot marketing overlords and the worldwide ubiquity of social media, email, surely, is dead. Only, quite the opposite is true. As AI proves again and again to be useful only in the right circumstances (and a complete hindrance in the wrong ones), more and more people are realising just how much they love a real human connection. When it comes to marketing, email is at […]
- [Overcoming Email Fear: Send It Anyway!](https://nathanlittleton.co.uk/email-content/overcoming-email-fear-send-it-anyway/): Let’s start with a question: how many times have you written an email, then read it over too many times, edited it, rewritten it, and then still been nervous about sending it? Maybe you still have a few of these in your drafts… It’s more than once or twice, isn’t it? Don’t worry – email anxiety isn’t just a ‘you’ problem; everyone suffers from it a little. Even I have been known to hover nervously over the send button before thinking ‘nah’ and going through it again, and I literally write emails all day, every day, for a living. So, […]
- [How To Get People to Read ALL Your Emails](https://nathanlittleton.co.uk/email-strategy/how-to-get-people-to-read-all-your-emails/): As an email marketing professional with all this great advice, I must get my subscribers to read every single one of my emails, right? After all, they are perfectly constructed with pertinent advice – it must be nearly impossible to resist them! But no. People don’t read all your emails – and you shouldn’t expect them to. In fact, a good open rate is between 17% and 28% – about a quarter. That means for every 1,000 emails I send, at least 720 people won’t even open them. Depressing? Not at all – while perfect open and read rates are […]
- [How to Use Stories to Sell Without Selling](https://nathanlittleton.co.uk/email-strategy/how-to-use-stories-to-sell-without-selling/): For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek myths, fairy tales, the Bible – all of these are made richer for being stories. But how can a story help your email marketing and transform sales? Are you sitting comfortably? Then I’ll begin… The Power of Storytelling Marketing Once upon a time, back in the halcyon days of the 1980s, there was a company […]
- [The ‘You Moment’ - What Are You Doing To Stay Top of Mind?](https://nathanlittleton.co.uk/marketing-strategy/the-you-moment-what-are-you-doing-to-stay-top-of-mind/): Quick quiz – name that brand! A fizzy brown drink with a red label Bright yellow M Green mermaid with two tails I bet it didn’t take long – these are recognisable brands that have mastered the art of being at the top of your mind. It’s not just that you can pick them out from a short description alone, but they will be among the first through when you need a cold drink, a quick bite to eat, or a caffeine fix. Did they get lucky? No – they managed such impressive mental association through careful strategy, building their […]
- [My Marketing Predictions for 2025](https://nathanlittleton.co.uk/marketing-strategy/my-marketing-predictions-for-2025/): 2024 was a shifting landscape for email marketing, with AI gaining traction with both exciting tools and a flood of (let’s be honest) awful, generic content. World events have impacted the business marketing sector, with government changes both in the UK and abroad and global climate changes making us re-evaluate how we see everything. We head towards the second quarter of the century with an avalanche of change at our heels – how is it going to affect email marketing? I have a few thoughts on what you can expect in 2025… Artificial Always, Intelligent Sometimes I’m a big fan […]
- [An Email List is for Life, Not Just for Christmas](https://nathanlittleton.co.uk/email-strategy/an-email-list-is-for-life-not-just-for-christmas/): At this time of year, we can feel Christmas in the air, and it’s a wonderful thing. Mince pies, chestnuts roasting on an open fire, twinkling lights, hundreds of emails hitting our inbox with offers and discount codes… Ah, yes, the Christmas email marketing splurge. It’s a bit like registering for the gym in the New Year – exciting at first, but it won’t last. The ‘Christmas Card’ approach to email marketing is a bad idea – let’s look at why. The Importance of Regular Contact Email marketing isn’t about sending off a perfunctory email at Christmas and then not […]
- [How to Use Email as Part of Your Sales Process](https://nathanlittleton.co.uk/email-content/how-to-use-email-as-part-of-your-sales-process/): You do have a sales process, right? Being a fan of winging it is all well and good in the early days, but with a sales process, sales become more consistent and reliable – and that’s a good thing. A sales process works best when there are several points of contact, but one of the most critical is email. Your emails are the cornerstones of both sales and customer relations, but how do you build them into a process? Let me tell you! Why Email Suits Sales “Emails are the cornerstones of sales” – Yes, I just said that because […]
- [Does Email Have a Place in the AI Future?](https://nathanlittleton.co.uk/ai/does-email-have-a-place-in-the-ai-future/): Anyone who regularly reads my articles knows just how powerful email marketing is and how in the right hands, it can propel your sales forward, improve brand loyalty, and help keep you at the very top of your game. Admittedly, email marketing falls short of making a cup of tea! But what about in the future? AI is here, and it’s becoming part of every aspect of life – plus, unlike email marketing, there’s every chance that one day it will be able to make a decent cuppa! Is there still room for email marketing in an AI-dominated world, or […]
- [AI and Email Marketing - What You Really Need to Know](https://nathanlittleton.co.uk/ai/ai-and-email-marketing-what-you-really-need-to-know/): AI is here, and it’s growing. We’re in the AI era, where software from chatbots to productivity tools exists with AI at its core. You may not even notice when it’s in use; for example, when Netflix recommends new shows based on your viewing history, it’s not a team of people trawling your viewing preferences and writing you an email – it’s an AI. Increasingly, AI has a role in email marketing, but what is that role and how best can we use it? Let’s explore… Understanding AI in Email Marketing What we commonly call ‘AI’ comes in many forms, […]
- [What's A Customer Worth To You?](https://nathanlittleton.co.uk/marketing-strategy/whats-a-customer-worth-to-you/): What’s a customer worth to you? It’s a really interesting question that’s more complicated than it first seems – sell a £40 ticket to a speaking event you’re running and it’s tempting to say they were worth £40, but what about the long-term positive impact of them coming back in the future, keen to see what other insights you have, or the negative impact of the costs you put into the event in the first place? Every customer starts with a negative value – the cost of acquiring the new customer, and that needs to be accounted for. But, as […]
- [Email Personalisation: Does it Even Matter?!](https://nathanlittleton.co.uk/email-content/email-personalisation-does-it-even-matter/): How many emails do you get in a day? And I mean all of them, not just the ones you want. How about in a week? Or a month? It’s a lot. But what is it that makes you open an email? To choose one email over another, and then, once it’s open in front of you to actually read it. It has to grab your attention, and say something you actually find interesting because with so many emails flying their way into the average inbox, it all becomes white noise. Plus, it’s getting worse. With companies trying to cut […]
- [How to Keep Your Email List Squeeky Clean](https://nathanlittleton.co.uk/email-strategy/how-to-keep-your-email-list-squeeky-clean/): Ah! The joys of spring – and with it, the opening of windows, letting in the fresh air and banishing the dust of a long winter (is it just me, or did this winter seem longer than usual?). It’s time for a spring clean, and once you’re done with the feather duster and cleaning the physical part of your office, it’s time to look at your email marketing – and list cleaning. What Is List Cleaning? Email list cleaning is the process of removing ‘dirty’ or ‘dead’ email addresses from your email database; old customers who have long since moved […]
- [Is Email Marketing All You Need?](https://nathanlittleton.co.uk/email-strategy/is-email-marketing-all-you-need/): Email marketing has earned its place in any marketing hall of fame. In the nearly three decades since its first use, email marketing has probably done more to personally connect business to their customers than any other avenue. Does that mean email marketing is all you need to promote your business successfully? Absolutely! No, no, sorry, I’m lying. Sadly, even I have to admit that email marketing is not the absolute be-all and end-all of good marketing. No, it’s just a piece of the puzzle. But what a piece! The Power of Email Marketing Let’s take a look at what […]
- [Reactive Marketing: The Good, The Bad and The Ugly](https://nathanlittleton.co.uk/email-content/reactive-marketing-the-good-the-bad-and-the-ugly/): Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to chaos and mayhem that ultimately negatively impacts your sales. It’s essential to understand reactive marketing if you are going to make enough sense of it that it can become a reasonable tool that fits neatly into your overall marketing strategy. What is Reactive Marketing? Reactive marketing is responding quickly to a situation to draw a […]
- [How to Market Your Business In 2024](https://nathanlittleton.co.uk/marketing-strategy/how-to-market-your-business-in-2024/): The current cost of living crisis that permeates the UK is affecting all areas of our lives – not least our business decisions. With everything rising in cost, from everyday essentials through to niche business products, people are cutting back on spending – this includes our customers in the business arena. How do you keep your products or services selling in these hard economic times? Can you remain a needed expense when your customers look to limit their budget? As long as you do the right things, the answer is thankfully ‘yes’. Why Marketing in a Downturn is Important Like […]
- [Being Passionate is NOT a USP](https://nathanlittleton.co.uk/sales/being-passionate-is-not-a-usp/): “I am passionate about my work.” You’ve heard it before, hundreds of times. Who hasn’t read a website or a marketing flyer from a business claiming to be passionate about what they do? Maybe they are. Maybe they are truly passionate, barely able to contain the emotion that pours out of them when they are given the opportunity to do their thing, but even if they are, that doesn’t make it unique, or a selling proposition. It isn’t a USP. When Your USP isn’t a USP USP means Unique Selling Proposition. It means you have something that no one else […]
- [How Big Does Your List Need To Be To Start Email Marketing?](https://nathanlittleton.co.uk/list-building/how-big-does-your-list-need-to-be-to-start-email-marketing/): Thinking about starting a newsletter or regular email campaign but worried your email list is too small? Is it too limited to make an impact? Should you wait to grow before unleashing your marketing plans on your email list? Read on to find out whether you should wait and grow your list or dive right in… What Is Email Marketing? Email marketing is an undeniably powerful tool for direct communication with people who’ve willingly chosen to hear from you. It’s a means to inform, engage and build rapport with your ideal audience base. Ultimately, your primary goal in email marketing […]
- [Why Your Email List Is More Important Than Ever In The Age Of AI](https://nathanlittleton.co.uk/uncategorized/why-your-email-list-is-more-important-than-ever-in-the-age-of-ai/): The rise of AI (artificial intelligence) has left no corner untouched. From smartphone assistants to company chatbots, AI has seamlessly integrated into our daily lives. While AI is certainly not new (remember that annoying paperclip from Microsoft Word?), its recent surge has ushered in a new era. The question is, how is it impacting your email marketing? The Rise Of AI No one has escaped the prevalence of AI in pretty much all aspects of life. From the Microsoft update that introduced an AI assistant on the taskbar to the adoption of AI in things like chatbots or productivity, AI’s […]
- [Why Your Newsletter Isn't Bringing Sales](https://nathanlittleton.co.uk/sales/why-your-newsletter-isnt-bringing-sales/): Ah, the email newsletter! One of the cornerstones of online marketing, and you’re on top of it. You have it under control – you’re dedicated. It’s consistent and well-managed, it’s interesting, it should be perfect… …but you’re not seeing any sales from it. What gives?! What Makes a Good Newsletter? Yes, you know all this, but it’s still good to check. Before we dive deep into why your newsletter isn’t performing as well as you hoped, let’s make sure it’s covering all the bases as to what makes a good newsletter. Write Interesting Content First on the list is the […]
- [How to Avoid the Marketing Seesaw](https://nathanlittleton.co.uk/marketing-strategy/how-to-avoid-the-marketing-seesaw/): Up to the sky, back down with a bump. When you were a kid, going on the seesaw (teeter-totter to our American friends) was one of those fun activities that you relished. Up to the sky, maybe even with a little extra spring to add a little exhilaration, and then back down with a bump. There’s that joy of reaching new heights and the blissful feeling of the free fall. Fantastic! Sadly, while a seesaw is a favourite in the playground as a kid, it’s much less fun when it comes to marketing. Do you often feel like you’re stuck […]
- [How To Use A Podcast To Grow Your Email List](https://nathanlittleton.co.uk/marketing-strategy/how-to-use-a-podcast-to-grow-your-email-list/): Do you listen to podcasts? Did you know they’re one of the fastest-growing mediums for promotion and entertainment? Podcasts are a powerful tool, but how can a podcast get you more email subscribers? With the rapidly growing popularity of podcasts, they’re becoming a more and more functional piece of marketing content. Your business and client base can benefit from the advice, entertainment and information your podcast can contain. There are a few things you need to know if you want to become a podcasting pro and simultaneously make your email list grow. What Is A Podcast? A podcast is audio […]
- [How To Increase Your Open Rate](https://nathanlittleton.co.uk/uncategorized/how-to-increase-your-open-rate/): It’s disheartening to spend hours finessing your email marketing campaign or newsletter only to find that a handful of people are actually reading it. Whether you’re sending out discount codes to entice buyers or sending niche advice to build rapport, you need those people to actually open your emails for any of your smart content creation to be put to good use. Fear not; there are some fairly simple solutions if you’re dealing with a low open rate… What Is An Open Rate? Ok, you probably already know what an open rate is – the amount of times your email […]
- [Email List Segmentation](https://nathanlittleton.co.uk/uncategorized/email-list-segmentation/): Congratulations! You’ve built an awesome list. You’ve worked your butt off to gather something that’s more valuable than gold – email addresses! They’ve come from all kinds of places – campaigns, offers, IRL networking – it’s a culmination of your hard work. Now, to start sending emails to keep them engaged. Hold on a minute, you’re not going to send them ALL the same newsletter or email, are you? Put down the keyboard and grab a cuppa. Let’s talk about segmentation… What Is Segmentation? Email list segmentation is all about dividing up your email list into groups. These groups can […]
- [Split Testing: What Is It & Why Do It?](https://nathanlittleton.co.uk/uncategorized/split-testing-what-is-it-amp-why-do-it/): Ever wish you could go back in time and tell yourself exactly which decision was the right one? Well, time travel aside, it’s possible to do that in your marketing! It doesn’t involve talking to your past self, but it does involve trying out more than one choice at the same time. In fact, this is a pretty important step in paring down your content to be exactly what your audience wants to see. With split testing you can send emails that hit the mark every time, boosting your business and making your customers feel like you can read their […]
- [What Are You Doing To Stay Top Of Mind?](https://nathanlittleton.co.uk/uncategorized/what-are-you-doing-to-stay-top-of-mind/): In an ideal world, all the people who came across your website or marketing would buy from you right away. But the world we’re in is far from ideal, and often, people don’t become customers for some time. But how can you make sure you’re who they think of when they need what you offer? Some of the strategies to keep you at the forefront of your dream customers’ minds might surprise you… Why Do You Need To Stay Present? Because if someone has agreed to hear from you (via your marketing emails, etc) then there’s a nugget of interest. […]
- [What Type Of Email Marketing Should You Do?](https://nathanlittleton.co.uk/email-content/what-type-of-email-marketing-should-you-do/): In the world of digital marketing, there’s no time for hanging back. Every business needs to find effective ways to connect with their audience to stay in their customer’s realm of attention and – more importantly – grow with them. Now, there are plenty of email marketing methods, but one strategy reigns above all for its unparalleled impact: the regular email newsletter. To give you the best chance of getting results like a seasoned email marketing pro, let’s explore what makes email marketing work… What Types Of Email Marketing Is There? Before we get into the importance of consistent and […]
- [The Power Of Marketing Email Automation](https://nathanlittleton.co.uk/marketing-strategy/the-power-of-marketing-email-automation/): Email marketing is often the backbone of your business marketing strategy – and rightfully so, as it’s a cost-effective, personalised, engaging way to connect with your audience. But just like your real backbone, you can start to feel the strain with all the pressure put on keeping your email marketing going. It can be quite labour-intensive, especially when you have a segmented audience and need to send many different communications. Let me introduce you to your marketing secret weapon: email automation. In truth, it’s neither new nor a secret, but it is a pretty effective tool in your marketing arsenal […]
- [Google Spam Update: What You Need To Know](https://nathanlittleton.co.uk/email-strategy/google-spam-update-what-you-need-to-know/): Like most tech giants, Google does a lot of behind-the-scenes work to improve their corner of the internet, and, for the most part, we can trundle on somewhat unaware, simply getting used to minor changes that we don’t even really notice. Then, every so often, they do an update that shakes things up a little more – Google’s spam update marks one of those major updates for anyone in the email marketing world. We need to all sit up and take notice. Thankfully, we’ve written this article to help you do the right thing by Google and its almost two […]
- [Enter The Magic Matrix](https://nathanlittleton.co.uk/marketing-strategy/enter-the-magic-matrix/): Ever wondered how businesses make the most of their sales? Want to know how they create unforgettable customer experiences? Then consider this article your white rabbit, Neo… In this article, I’ll unveil the secrets of the Magic Matrix—a powerful system that takes cross-selling and upselling to new heights. By suggesting complementary products and enhancing your customers’ purchases, you can not only increase profitability but also deliver a personalised shopping journey that keeps customers coming back for more. So, get ready to unlock the potential of the Magic Matrix to uplevel your business… What Is The Magic Matrix? Welcome to the […]
- [How Much Does A Marketing Speaker Cost?](https://nathanlittleton.co.uk/speaking/how-much-does-a-marketing-speaker-cost/): When organising an event, you want to know you’re getting the best speakers. They’ll need to be able to do a few things for you and your guests. They must first provide a draw to new customers, and an interesting speaker is always a point of intrigue. A good speaker will assure your current customers that you’re authoritative in your area (since you must have great connections). Plus, they’ll deliver new information and ensure the event’s success – and, therefore, the success of your future events. But getting a top-notch speaker costs money, especially in a dynamic field such as […]
- [How To Outsource Your Marketing](https://nathanlittleton.co.uk/email-strategy/how-to-outsource-your-marketing/): When it’s your business, it can feel like you’re wearing all the hats. And if you’re not skilled in a certain area, your business suffers for it. That’s where outsourcing comes in. No time to reconcile your receipts, expenses and income? A bookkeeper will do it in half the time you can, and they may catch things you wouldn’t. Have an event coming up but don’t know the first thing about event planning? Outsource to an event planner!   With a huge rise in the freelance community, outsourcing has never been easier – whether you’re looking to work with an […]
- [Email Marketing KPIs: What To Track & Why](https://nathanlittleton.co.uk/email-strategy/email-marketing-kpis-what-to-track-why/): If you’re doing email marketing – or any marketing for that matter – you should keep track of how things are going. KPIs (key performance indicators) help you to measure your success in achieving your desired outcome. Without them, you’re floundering. It’s a bit like playing bingo without a scorecard – you might be getting the numbers, but you won’t remember them all. When you start tracking the right things, you can start to find areas to improve in and discover the things that are working for you already. These are the KPIs I recommend tracking and why they’re so […]
- [5 Things To Look For in a Marketing Speaker](https://nathanlittleton.co.uk/speaking/5-things-to-look-for-in-a-marketing-speaker/): A good speaker can make or break an event. But how can you know who will be a good speaker? Sure, they might have a flashy logo, a buzzing website and look the part – but that doesn’t necessarily make them right for your event. Speaking is more than just showing up with a script and collecting a fee. But what should you expect? And what should you be looking for? How can you tell if your speaker is going to give your audience a valuable experience? There are some obvious signs of a good speaker if you know what […]
- [LinkedIn Newsletters - Are They Worth It?](https://nathanlittleton.co.uk/marketing-strategy/linkedin-newsletters-are-they-worth-it/): Thinking of starting a LinkedIn newsletter? Wondering if you should switch from your regular newsletter to this one? Not even sure what a LinkedIn newsletter is? Even if you feel like you’re late to the whole ‘newsletter’ party, you can still benefit from it. Since its launch in 2002, LinkedIn has been the self-professed ‘social media for professionals’ where you can make genuinely valuable connections and even find work. Now, take a look at LinkedIn through the eyes of a marketer, and you’ll see that its newsletter feature has some real potential. What Is A LinkedIn Newsletter? First things first, […]
- [Email Marketing Vs Social Media - Which Is Better?](https://nathanlittleton.co.uk/email-strategy/email-marketing-vs-social-media-which-is-better/): Your to-do lists are longer than they should be. With so many digital marketing strategies now live and kicking, it can be difficult to know where to focus your energy, like you should be trying everything. But doing it all right from the get-go often leads to the black hole of burnout. Instead, it’s better to pick one medium, one main method of marketing what you sell, and concentrate on nailing that. It’s then safe to look at other ways of reaching your audience, because each comes with further strengths and different purposes, and add them to what you’re already […]
- [How To Make Your Emails More Engaging](https://nathanlittleton.co.uk/email-content/how-to-make-your-emails-more-engaging/): Email marketing is old news, isn’t it? We’ve been doing it forever. That might be so, but it’s still the best way to reach and win customers. Did you know the buying process happens 3 times faster in email than in social media? And according to the same McKinsey & Company study, email marketing is 40 times more effective than using Insta, Facebook or Twitter to get some conversions under your belt. But this comes with a caveat. Email marketing only works if it’s good. Your emails have to seriously engage with your readers to be noticed; boring content doesn’t […]
- [Can ChatGPT Do Your Email Marketing For You?](https://nathanlittleton.co.uk/email-content/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client/): ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere 5 days. This is seriously impressive growth when you consider Instagram took a slow and steady 2.5 months to gain popularity, and Facebook took 10! But is it here to stay? Is ChatGPT a good thing? And will it change the way we do email marketing? What is ChatGPT? ChatGPT is a chatbot that uses AI technology to interact with you in a near-human manner. In case you’re wondering, the name stands for Chat Generated […]
- [Customer Avatar - Who Are You Talking To And What Makes A Good Client?](https://nathanlittleton.co.uk/sales/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2/): It’s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you’re reaching the right people. You can find out by asking yourself some simple questions… Are you attracting the right customers? Of all the leads you receive, how many are a bad fit or fizzle out? Are you constantly pushing your audience to fit into a certain box that works for you? If you feel like your ideal client is a faraway dream rather than a real set of individuals waiting to find you, then you […]
- [How To Write Persuasive Copy - A Total Beginner’s Guide](https://nathanlittleton.co.uk/sales/how-to-write-persuasive-copy-a-total-beginners-guide/): Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn’t be bombarded by so much rubbish online and in our inboxes daily. There’s plenty of copy out there, but how much of it is actually effective at persuading us to read or click or purchase? The answer is very little! But worry not – this guide has been designed to help you write persuasive copy and get the results you want. Following these guidelines will help you keep your reader engaged so that when they decide to take the next step and make […]
- [Reciprocity - What Is It And How Does It Influence Marketing?](https://nathanlittleton.co.uk/marketing-strategy/reciprocity-what-is-it-and-how-does-it-influence-marketing/): Reciprocity. Big word, isn’t it? It’s even difficult to say! Now, if you’ve been reading my blogs for a while, you’ll know I’m all about straight talking and keeping it simple. Reciprocity may be a big word, but it’s a pretty simple concept, and it could be helping you make money. It can be super useful when it comes to the marketing world. So here goes… What is Reciprocity? In its simplest form, reciprocity is the exchange of something with others to gain a mutual benefit. But it is the psychology behind reciprocity that we’re really interested in… It has […]
- [Are Your USPs Actually Unique?](https://nathanlittleton.co.uk/marketing-strategy/are-your-usps-actually-unique/): Without a kickass USP, or unique selling proposition, you’re just another voice trying to shout out above the crowd. Unfortunately, most people’s USPs aren’t unique. And this means that these businesses without legitimate USPs aren’t standing out because they don’t look any different from the competition. They have no voice. No power. But what exactly is a USP? What makes a good one? And how can you craft yours? By the end of this blog, you’ll be able to answer those questions and begin to take control of your stance in the market. What Is A USP? My USP? I […]
- [Marketing Predictions For 2023 ](https://nathanlittleton.co.uk/marketing-strategy/marketing-predictions-for-2023/): We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top factors influencing marketing in 2022. You can read the full blog here if you like. But did they hold true? Was I right? And what are my predictions for 2023? Read on to find out what I’m forecasting for marketing in the coming year and how you can make the most of it to maximise your profit-making. Last Year’s Prediction: Hybrid Working = High Email Uptake Since the pandemic, more companies than ever have had […]
- [What Is Reactive Marketing?](https://nathanlittleton.co.uk/marketing-strategy/what-is-reactive-marketing/): Marketing comes in many forms; outbound, direct, social media, networking, email… but how these forms are implemented can fall into two categories. Proactive marketing and reactive marketing. In this blog, we’re going to look at reactive marketing and find what it is, how it affects your overall marketing success and what you can do to improve your marketing impact. What Is Reactive Marketing? Reactive marketing is an unplanned, free-flow approach to marketing. Campaigns are initiated without prior research or review, and often, the results aren’t seen until the end. Sounds liberating, right? No poring over data, analysing messaging or keywords. […]
- [How To Market Your Business In Hard Economic Times](https://nathanlittleton.co.uk/marketing-strategy/how-to-market-your-business-in-hard-economic-times/): If you’re listening to the news and starting to get a rising panic, you’re not alone. The media is relaying a bleak outlook for the country’s financial future, and if you own a business, the worry about what’s to come is real. The terms ‘economic downturn’ and ‘cost of living crisis’ have wheedled their way into our day-to-day conversation, and we’re all adapting as best we can to the circumstances that we find ourselves in. But what does that mean for your business? Should you prepare for sales to fall off a cliff? Nope. Not if you continue to market […]
- [How To Avoid The Spam Folder](https://nathanlittleton.co.uk/email-content/how-to-avoid-the-spam-folder/): An email that ends up in the spam folder is completely wasted, and it’s more common than you might think. What a pain though. All of the work you put into that email – gone. It won’t even be seen by its recipient, much less opened or interacted with. And if one email goes into a subscriber’s junk folder, you can bet they all are. How are you meant to nurture people through to a sale if they’re not even receiving your content? The good news is that you can do plenty of things to increase the likelihood of your […]
- [How to Repurpose Your Content for Maximum Benefit](https://nathanlittleton.co.uk/email-content/how-to-repurpose-your-content-for-maximum-benefit/): You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time without impacting deliverability or reducing reader value. Don’t believe me? Keep reading. Is Your Content Worth Repurposing? YES! Content recycling is a popular and successful marketing strategy. You don’t need to create new content constantly; you just need to reach more people with it. Why? By giving new life to the fantastic content you’ve got […]
- [How To Maximise Email Deliverability](https://nathanlittleton.co.uk/marketing-strategy/how-to-maximise-email-deliverability/): All of those emails you’re sending… They might not end up in your recipient’s inbox. It’s a sad truth, but a truth all the same. Poor email deliverability is an all-too-common barrier to effective content marketing, growing your business and making sales. The good news is that you can take measures to improve your deliverability and ensure that your content gets seen. More on that later. So My Email Won’t Always Arrive Where I Want It? Correct. If your email deliverability is poor, the email you’ve so cleverly crafted might never arrive in the inbox it was destined for. Worse […]
- [What Makes A Great Testimonial?](https://nathanlittleton.co.uk/sales/what-makes-a-great-testimonial/): Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer’s problem. But what makes a good testimonial? Let’s start at the beginning. Why Do Testimonials Work? Testimonials shine a light on your customer’s experience, and that’s exactly what a prospect cares about when they’re considering buying from you. Of course your copy is going to tell them that what you’ve got is what they need. But is it? How do they […]
- [What Makes A Compelling Value Proposition?](https://nathanlittleton.co.uk/sales/what-makes-a-compelling-value-proposition/): It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start from the beginning… What A Value Proposition Isn’t Your value proposition is NOT… Your Company Strapline Or Slogan If you’ve got something catchy, that’s brilliant. But a slogan does not act in the same way as a value proposition because it doesn’t convey the benefits of the company or its products or services. Your Mission Statement Your mission statement is a description of the internal perception of the company. It’s your ‘why’, and defines what […]
- [Why You Need A Sales Funnel](https://nathanlittleton.co.uk/sales/why-you-need-a-sales-funnel/): I know, I know. You’re sick of the jargon. Open rate, lead bait, segmentation… You just want to convert more leads into paying clients. Am I right? I thought so. Well, as luck would have it, that’s exactly what a sales funnel does. What Is A Sales Funnel? A sales funnel is the step-by-step journey a prospect makes from person-who’s-never-heard-of-you to paying customer. As soon as someone out there notices your business, service or product, they enter your funnel at the top and filter through a series of marketing actions towards the bottom, where they make their buying decision. Businesses […]
- [What Is A Value Ladder And Why Do You Need One?](https://nathanlittleton.co.uk/sales/what-is-a-value-ladder-and-why-do-you-need-one/): Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY what we’ve been looking for. One method many businesses use to guide potential customers through their sales funnel is the value ladder. What Exactly Is A Value Ladder? A value ladder is a tactic you can employ to map out the growth of the buyer/seller relationship. Every interaction a prospective customer has with you counts as a rung on the ladder. Did they see your product or service on a Facebook ad? Your post on […]
- [What Makes A Good Call To Action?](https://nathanlittleton.co.uk/email-content/what-makes-a-good-call-to-action/): Prospective customers don’t always convert easily.  Simply keeping them engaged in the sales funnel can be a long and winding road. You want them to open your emails, read your blogs and interact with you on social media…  But boy oh boy do they need your help!  Enter the call to action, or CTA.  What Does A Call To Action Look Like? CTAs are a marketing tool used to help herd your audience through the right gates. Compelling CTAs signpost where you want your readers to go next and what you want them to do.  Scroll up and cast your […]
- [Should I Bother Trying To Re-engage My List?](https://nathanlittleton.co.uk/email-strategy/should-i-bother-trying-to-re-engage-my-list/): How’s your open rate looking?  Is your list full of people who just don’t care?  Subscribers who are disengaged do not convert into paying customers. They are not making you money. They aren’t even generating website traffic.  Now I know what you’re wondering. Should you kick them off the list? Should you stop wasting precious time and energy hand-holding cold leads who have shown no interest in what you have to say? Quite simply, no. Don’t get rid of them – yet.  Something you put out there piqued their interest and got them on that list. At one point or […]
- [The Seven Elements Of Successful Sales Pages](https://nathanlittleton.co.uk/sales/the-seven-elements-of-successful-sales-pages/): Picture this.  You’ve put time and effort into creating valuable content to drive readers to your website. Blog posts, social streams, nurture campaigns… You’ve probably forked out on a marketing automation platform, too. You’ve done it all.  And it has worked. Website traffic is up. What next? Well, footfall alone won’t get you sales. Email marketing is a very key piece of the marketing puzzle, but you’ve got to send your prospective customers somewhere they can actually buy from you.  You need a sales page. And that can feel a bit scary. Suddenly soft, friendly nurture emails are out the […]
- [5 Most Common Email Marketing Mistakes](https://nathanlittleton.co.uk/email-content/5-most-common-email-marketing-mistakes/): Email marketing is the number one most effective marketing strategy, but you can still get it wrong.  If no one is reading your emails then you’ve already lost. Unfortunately, a lot of businesses go into email marketing unprepared and they end up missing out on the power of email as a result. Knowing the most common pitfalls and how to avoid them is a smart place to start. 1. Poor Subject Lines The purpose of a subject line is to grab your reader’s attention right from their inbox.  Dull subject line? That email won’t even be opened.  There are two […]
- [The Three Pillars Of Successful Email Marketing](https://nathanlittleton.co.uk/email-strategy/the-three-pillars-of-successful-email-marketing/): Email marketing is still one of the easiest ways to make more sales. Boasting an impressive return of £36 for every £1 spent, it’s both affordable and extremely cost-effective. AND it succeeds across all industries because it is scalable and customisable.  Pretty impressive stuff. There is a catch though.  It has to be done right.  Bad email marketing often fails.  That’s why… It can get a bad rap You might be putting it off It can be pretty overwhelming to know where to start and how to nail it But don’t be fooled. I’m here to show you that it […]
- [Why You Shouldn’t Worry About Unsubscribes](https://nathanlittleton.co.uk/email-strategy/why-you-shouldnt-worry-about-unsubscribes/): An opt-in email list is a key pillar of email marketing.  Readers who subscribe permit you to send interesting, engaging content to them, and successful email marketing involves sending consistent emails.  Why? Because nurturing the relationship you have with your readers by popping up in their inbox means you can build their trust and eventually win their business. It’s no surprise then, that a common worry among my clients is their fear of unsubscribes.  They are terrified of pestering their readers. Not only do unsubscribes feel like a rejection, surely they also equate to less business? Right? Wrong. Unsubscribes are […]
- [How To Avoid Writer’s Block](https://nathanlittleton.co.uk/email-content/how-to-avoid-writers-block/): Writer’s block spares no one. Have you felt it? Brain fog. Lack of inspiration. Complete inability to focus. You need to get some writing done, but nothing is happening. The screen has remained blank for hours, maybe days. You’re a rabbit in headlights. So you scroll through Facebook, answer a few emails, clean that fluff from your keyboard or even clear out the cupboard under the stairs! Anything to get you away from staring at that blank, soulless page.  It’s enough to make you want to pack the whole thing in and deem yourself a failure.  But wait! All is […]
- [Who Should Be On My List?](https://nathanlittleton.co.uk/list-building/who-should-be-on-my-list/): Getting more people on your email list is one of the best ways of achieving better conversion rates and making more sales.  … If they’re the right people. For a start, the humans behind the email addresses should be interested in buying your services. If you’ve bought your lists, it’s highly likely that they are not. Bought lists are (in most cases) a bad idea. Check out my previous blog to learn why… There are lots of ways you can nurture your list and gauge their interest, but have you ever wondered how to identify high-quality leads? Who are the […]
- [The Secret Ingredients for Successful Email Subject Lines](https://nathanlittleton.co.uk/email-content/the-secret-ingredients-for-successful-email-subject-lines/): Let’s be honest here. If no one opens your email, you’ve wasted your time writing it. As well as ALL of the brilliant content within it. Have you got time for that? Email marketing is still the #1 marketing strategy, bringing in an impressive £36 for every £1 spent. But it simply can’t work if no one is reading what you’re pumping out there. The Importance Of Subject Lines Good subject lines are vital to the success of your email marketing.  As a headline, they bear the heavy weight of everything that follows: Opens Click-throughs Engagement And ultimately – Sales […]
- [Should You Use Emojis In Your Email Subject Lines?](https://nathanlittleton.co.uk/email-content/should-you-use-emojis-in-your-email-subject-lines/): Unread marketing emails are wasted opportunities. It’s paramount that your email stands out in a crowded inbox to get opened, and that’s precisely the role of the subject line. Adding emojis to email subject lines is an easy strategy to implement, and plenty of businesses are doing it to enhance their engagement.  Emojis are colourful, cute, funny… They cast expression in a way that words don’t. Not only that, but they take up far less space. Emojis can get a message across quickly, and help your subject line fit on the smaller screens of mobile devices.  But should you start […]
- [5 Email Marketing Myths Busted](https://nathanlittleton.co.uk/email-strategy/5-email-marketing-myths-busted/): In the world of modern business, some consider email marketing a fossil. And it’s true in a way. By today’s standards, email marketing is old. But then even the internet itself is getting on a bit.  The momentum of new technology production conditions us to believe anything old is outdated and unfit for purpose. And even if you think email marketing is still important, is it worth putting time or money into it if other people don’t? What’s the point if we’re all hooked on the next new thing? Email isn’t sparkly and new like TikTok and Instagram.  Well, I’ll […]
- [How To Use Stories In Email Marketing](https://nathanlittleton.co.uk/email-content/how-to-use-stories-in-email-marketing/): Boring emails are actively disengaging. You know the kind. Dry, dreary content that doesn’t even try to get you on board. Content must be interesting and valuable to engage its audience. Making sure your emails are rich and engaging means your readers will keep reading.  One way of enhancing your email marketing is to use stories. Telling tales in your content livens it up, builds their trust in you and quietly sells to your audience. Without them knowing they’re being sold to… What more could you want? Let’s dig a little deeper to uncover how it works. Why Stories Sell […]
- [7 Ways To Get More Email Subscribers](https://nathanlittleton.co.uk/list-building/7-ways-to-get-more-email-subscribers/): You’ll know by now that email marketing is both a hugely effective and hugely profitable method of growing your client base and bagging more sales. However… You need a list. A good one. ‘But…how do I get people to hand over their details?’ you might ask. ‘I hate doing that!’ I’ve spoken before on a previous blog about built vs bought lists – if you haven’t read it yet I suggest you check it out – Spoiler; the absolute best way to bolster your email list is through enticing organic subscribers and NOT through purchasing a couple of hundred freezing […]
- [5 Common Subject Line Mistakes - And How To Avoid Them](https://nathanlittleton.co.uk/email-content/5-common-subject-line-mistakes-and-how-to-avoid-them/): Your subject line is the most important part of any email.  Email subject lines are headlines, and great subject lines need to do one of two things – jump off of the screen and give us a good shake, or beckon us closer with artful fingers. If you want your readers to take any notice of your lovely email sitting patiently among the hundreds of others requesting their attention all day, every day, your subject lines need to pique their interest.  Why? Because if no one is opening your emails, no one is reading your stuff.  It’s all stale.  You […]
- [How To Get Inspired and Write Great Content](https://nathanlittleton.co.uk/email-content/how-to-get-inspired-and-write-great-content/): ‘I’m just too busy’.  I hear this from my clients all the time. And I’d be lying if I said I was a stranger to it. Yep. The working world is fast-paced and furious. And when you spend the majority of your day doing the important work, the good bit, the stuff that makes you smile… sitting down and coming up with content falls straight to the bottom of the very, VERY long to-do list. The thing is, it really doesn’t have to be this hard. Inspiration is all around you, waiting to be stashed in that memory bank of […]
- [5 Of The Best Spots For Your Lead Magnet to Boost Email Subscribers](https://nathanlittleton.co.uk/list-building/5-of-the-best-spots-for-your-lead-magnet-to-boost-email-subscribers/): Deploying lead magnets are a brilliant way to boost the building of a healthy list. A lead magnet, or ‘lead bait’, is something that you offer your cold prospects in exchange for their information – most often their email address and permission to contact them. Your carrot on a stick might be a free cheatsheet or template, or even a whole eBook. Enticing, and valuable to your target audience. Valuable enough for them to give you their details. You give, and you get. Simple as that. I’ve spoken about the makings of great lead magnets here, in a previous blog […]
- [My Predictions For Email Marketing In 2022](https://nathanlittleton.co.uk/email-strategy/my-predictions-for-email-marketing-in-2022/): With 2022 firmly under way, you’re probably wondering what’s to come? Will the world of business remain the same in the coming months or will the turbulence of the past two years continue, throwing curveballs at you from all angles?  I’d love to tell you I have the answers – but my soothe-saying abilities are not up to much!  I can’t tell you if there will be more lockdowns, if social distancing will return or whether your industry is going to see a boom or bust.  But when it comes to what to expect from email marketing, I can make […]
- [iOS 15 Changes - How They Impact Your Marketing](https://nathanlittleton.co.uk/email-strategy/ios-15-changes-how-they-impact-your-marketing/): You need to know something about the Apple iOS 15 update. It’s got plenty of fixes and security upgrades, but there’s one thing about the latest iOS 15 update that’s making marketers groan. If you own an Apple device and installed this update you might have noticed an extra popup question. The system asked you if you want to opt into marketing and tracking cookies? Of course, when most of us see this kind of message on our browser we just hit the closest button to make it go away – usually that’s ‘no’ or ‘decline’. Unfortunately, that snap decision […]
- [The Art of Email Marketing: Onboarding Emails](https://nathanlittleton.co.uk/email-content/the-art-of-email-marketing-onboarding-emails/): Email marketing is known for having the highest ROI of any marketing method. But that’s not the only benefit…  Email can be used to educate your prospects, engage your leads, overcome objections and build a strong relationship with your potential clients and customers.  In fact, there isn’t a lot that email can’t do.  But for email marketing to work for you, you’ve got to use it properly.  I’ve talked about the different types of email before, including nurture campaigns, sales campaigns, and re-engagement. One type of email that I haven’t covered in detail is the onboarding email sequence. What Is […]
- [What To Look For In An Email Marketing Platform](https://nathanlittleton.co.uk/email-strategy/what-to-look-for-in-an-email-marketing-platform/): As a speaker or coach, email marketing can be a hugely powerful marketing tool that offers an incredible return on investment. You might be thinking about doing your email marketing yourself.  I mean, how hard can it be? You choose some software,  write some content and hit send? While many people can and do run their own email marketing, it’s important to be sure you have the skills and the resources you need to make it a success.  The software you choose for your email marketing can have a huge impact. So you need to choose your software wisely. The […]
- [The Art of Email Marketing: Follow Up Campaigns](https://nathanlittleton.co.uk/email-content/the-art-of-email-marketing-follow-up-campaigns/): There are lots of different types of email marketing, from nurture campaigns to upsell emails. The best results I’ve seen for my clients have come from using a mixture of different strategies. But which strategies should you use? For successful email marketing in your business, you need to find the email campaigns that suit your unique audience and offer. I’ve talked about nurture emails, sales campaigns, and newsletter updates previously, but what about when you make an offer and they don’t buy? It can feel like all of your hard work hasn’t paid off, but there’s a type of email […]
- [Email Marketing Toolkit: Everything You Need To Make Your Emails Succeed](https://nathanlittleton.co.uk/email-strategy/email-marketing-toolkit-everything-you-need-to-make-your-emails-succeed/): Email marketing is the gift that just keeps giving. But, like all the best gifts, it can take a bit of effort to get it just right. I’ve helped clients go from a tiny email list to a fully automated email marketing process that consistently brings in leads. The most successful email marketing strategies have one thing in common, though – the right tools. From images to campaign automation, there’s a digital tool to help you. If you’re running a speaking or coaching business that needs to tap into the power of email marketing, you’re in luck. Email marketing is […]
- [The Art Of Email Marketing: 5 Things Every Nurture Campaign Must Have](https://nathanlittleton.co.uk/email-content/the-art-of-email-marketing-5-things-every-nurture-campaign-must-have/): When it comes to marketing, it’s all about the relationships you create. Before you can even think about putting an offer in front of someone they first need to know, like, and trust you. Selling too soon simply won’t work – there’s a reason they call it cold-calling, because that person knows nothing about you and probably needs to warm up to you first. Your customer’s journey through your marketing should be a little like dating. You wouldn’t propose marriage on your first date, so don’t throw your checkout page at people who’ve just encountered your coaching or speaking business.  […]
- [Use Video to Boost Your Engagement & Skyrocket Your Email Marketing Results](https://nathanlittleton.co.uk/email-content/use-video-to-boost-your-engagement-skyrocket-your-email-marketing-results/): I send thousands of emails per month for my clients and one thing has really stood out in recent times – emails that include video have the best engagement. I’ve already talked about why engagement matters in my previous blog here. If you want to get your message in front of more people so you can convert more sales, engagement (clicks, opens, replies) is where you need to focus. When it comes to clicks and interaction, video is king. A lot of businesses seem to be missing out on the power of video in email marketing. That’s a huge shame […]
- [Know, Like, Trust: A Marketing Concept That Works](https://nathanlittleton.co.uk/marketing-strategy/know-like-trust-a-marketing-concept-that-works/): When it comes to marketing, there’s one thing that you really have to understand: it’s all about relationships. Getting someone to hand over their hard-earned cash to you isn’t always easy. There are tons of marketing tips and tricks promising to boost your bottom line, but the single biggest thing that will have an impact on your sales is the Know, Like, Trust Principle.  What Is The Know, Like, Trust Principle? To put it simply, people do business with people they know, like and trust. If your customers don’t know you exist, have no feeling of connection with you or […]
- [The Art Of Email Marketing: 5 Elements Of A Successful Email Newsletter](https://nathanlittleton.co.uk/email-content/the-art-of-email-marketing-5-elements-of-a-successful-email-newsletter/): Some email newsletters land in your mailbox and you instantly hit delete, making a mental note to mark it as spam. Other emails catch your eye right from the subject line and you’ve opened it before you know it.  Which one would you want your email newsletter to be?  Plenty of coaches and speakers don’t utilise their email list properly. Even when they think they are. Not making the most of email marketing can mean lost leads and time wasted.  Luckily, there is a way to easily and efficiently use your email newsletters to reach the right people, capture hot […]
- [What Makes a Good Landing Page?](https://nathanlittleton.co.uk/sales/what-makes-a-good-landing-page/): Having a simple and effective landing page (or squeeze page) is one of the best ways to build your email list and grow your sales. But what exactly makes a landing page good? In previous blogs, I’ve talked about the elements of making a successful email campaign and similar principles apply. Your landing page should be a fruitful step in gaining information from your ideal buyers to ultimately increase sales. First, you need a solid understanding of a landing page’s purpose so you know what needs to go into it. Inside the Landing Page The term landing page is sometimes […]
- [Timing Matters - What's The Best Day & Time To Send Emails?](https://nathanlittleton.co.uk/email-strategy/timing-matters-whats-the-best-day-time-to-send-emails/): When it comes to email marketing, open rates are everything. You can have the greatest newsletter or the best sales email copy in the world – but if no one opens it you won’t get any results. I’ve written before about email subject lines and deliverability: two key things that influence your open rates. But what about timing? Does the day and time you send your emails have an impact on how many people open them? Times Have Changed In the past, the day and time you sent your emails would have a big impact on how many people opened […]

## Pages

- [AI Test](https://nathanlittleton.co.uk/ai-test/)
- [30 Minute Private Client Call](https://nathanlittleton.co.uk/30-minute-private-client-call/): Nathan did a great job for us. We hired him to present to our franchisees at our national convention and his practical yet effective approach to customer retention solutions was very well received. Adam Thompson InXpress Global Nathan’s speech was 10 out of 10; he created a truly positive impact with the audience. His speech provided the learners with real inspiration and positivity. Abbie-Louise Hellyer Microsoft Apprentice Programme Nathan Littleton has enabled me to improve the way I engage with my followers. He has shaped and implemented my email marketing strategy so that I’ve seen a substantial increase in open […]
- [Kibsi](https://nathanlittleton.co.uk/pay/kibsi/)
- [Michelle Anne](https://nathanlittleton.co.uk/pay/michelle-anne/)
- [Information for Podcast Hosts](https://nathanlittleton.co.uk/information-for-podcast-hosts/): I aim to make my involvement as a guest on your podcast as beneficial for you and your listeners as possible. On this page, you’ll find everything you need, including: My bio A scripted introduction Photos Website links Social media links Suggested discussion topics Bio Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the […]
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- [Links](https://nathanlittleton.co.uk/links/): Facebook-f Linkedin-in Instagram Twitter Youtube Soundcloud Free Downloads 20 Best Subject Lines Lead Magnet Success Checklist Let’s chat Book a Call Work with me Speaking Done For You Email Newsletters Buy My Books
- [Podcasts I'm Featured On](https://nathanlittleton.co.uk/podcasts-im-featured-on/): The Business of Hearingwith Oli Luke & Claire Dowdall How To Run Smart Email Marketing In Your Private Practice Listen The Business Elevation Show with Chris Cooper Email Marketingand AI Listen Building Brand Youwith Kym Hamer Staying Top of Mind with Email Newsletters Listen The Wealthy Speaker Podcastwith Jane Atkinson The Email Marketing Blueprint for Speakers Listen The Selling Showwith David Newman Email MarketingSuccess Listen The Barefoot Mediator with Jane Gunn How to Stay Top of Mind With Your Audience Listen The Entrepreneur Way with Neil Ball Why Marketing Is the Most Critical Part of Any Business Listen Growth Moveswith […]
- [Pardavimų formulė 2022](https://nathanlittleton.co.uk/pf/): Hey, Pardavimų formulė 2022! Yes, please send me the20 Best Subject Lines eBook I’ll also stay in touch with regular marketing tips and tricks to improve your business. You can unsubscribe at any time.
- [TidyCal](https://nathanlittleton.co.uk/tidycal/)
- [13-Point Lead Magnet Success Checklist](https://nathanlittleton.co.uk/13-point-lead-magnet-success-checklist/): Download the free 13-Point Lead Magnet Success Checklist Do you want to create a lead magnet for your business? Now is the perfect time. A lead magnet is an irresistible bribe that gets people to sign up for your email list. It’s the first step in building trust and turning strangers into customers. But creating one can be overwhelming, especially if you don’t know where to start. That’s why I created this checklist of everything you need to check before you publish your next lead magnet! This checklist will help guide you through the process of making your lead magnet […]
- [PSA South West](https://nathanlittleton.co.uk/psasw/): Hey, PSA South West! Yes, please send me thelead magnet resources I’ll also stay in touch with regular marketing tips and tricks to improve your business.You can unsubscribe at any time.
- [PSA Thames Valley](https://nathanlittleton.co.uk/psatv/): Hey, PSA Thames Valley! Yes, please send me the lead magnet resources I’ll also stay in touch with regular marketing tips and tricks to improve your business. You can unsubscribe at any time.
- [PSA Scotland](https://nathanlittleton.co.uk/psascotland/): Hey, PSA Scotland! Yes, please send me thelead magnet resources I’ll also stay in touch with regular marketing tips and tricks to improve your business.You can unsubscribe at any time.
- [PSA Yorkshire](https://nathanlittleton.co.uk/psayorkshire/): Hey, PSA Yorkshire! Yes, please send me thelead magnet resources I’ll also stay in touch with regular marketing tips and tricks to improve your business.You can unsubscribe at any time.
- [PSA South East](https://nathanlittleton.co.uk/psasoutheast/): Hey, PSA South East! Yes, please send me thelead magnet resources I’ll also stay in touch with regular marketing tips and tricks to improve your business.You can unsubscribe at any time.
- [PSA London](https://nathanlittleton.co.uk/psalondon/): Hey, PSA London! Yes, please send me thelead magnet resources I’ll also stay in touch with regular marketing tips and tricks to improve your business. You can unsubscribe at any time.
- [Sleep Nashville](https://nathanlittleton.co.uk/pay/sleep-nashville/)
- [The Lead Magnet Intensive](https://nathanlittleton.co.uk/leads/): A 28-day live group programme to help you create a killer lead magnet and build your list next cohort starts monday 15th march 2021 Sign up now Do any of these sound familiar? You know you need a lead magnet to build your list, but you just don’t know where to start? You have a great lead magnet idea but don’t have the design skills to put it together? You’re overwhelmed by the tech – landing pages, embed codes and flux capacitors just aren’t your thing? You’ve created a lead magnet before and it just hasn’t worked? Lead magnets are […]
- [Book a private client call into my diary](https://nathanlittleton.co.uk/book-private-client-call/): Nathan did a great job for us. We hired him to present to our franchisees at our national convention and his practical yet effective approach to customer retention solutions was very well received. Adam Thompson InXpress Global Nathan’s speech was 10 out of 10; he created a truly positive impact with the audience. His speech provided the learners with real inspiration and positivity. Abbie-Louise Hellyer Microsoft Apprentice Programme Nathan Littleton has enabled me to improve the way I engage with my followers. He has shaped and implemented my email marketing strategy so that I’ve seen a substantial increase in open […]
- [Book a call into my diary](https://nathanlittleton.co.uk/book-a-call/): Nathan did a great job for us. We hired him to present to our franchisees at our national convention and his practical yet effective approach to customer retention solutions was very well received. Adam Thompson InXpress Global Nathan’s speech was 10 out of 10; he created a truly positive impact with the audience. His speech provided the learners with real inspiration and positivity. Abbie-Louise Hellyer Microsoft Apprentice Programme Nathan Littleton has enabled me to improve the way I engage with my followers. He has shaped and implemented my email marketing strategy so that I’ve seen a substantial increase in open […]
- [Insights](https://nathanlittleton.co.uk/blog/)
- [GDPR compliance and your email newsletter](https://nathanlittleton.co.uk/client-gdpr/): As Future Visions Creative Ltd manages your email newsletter and processes data on your behalf, this page provides information on our GDPR policies. You are free to link to this page as part of your own GDPR compliance statements.   What is GDPR? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). The GDPR sets out the principles for data management and the rights of the individual, while also imposing fines that can be revenue-based. The General Data Protection Regulation covers […]
- [Information for Event Organisers](https://nathanlittleton.co.uk/resources/): I want to make your job as easy as possible, On this page, you’ll find everything you need to make the most of my involvement in your event, including my bio, a scripted introduction, technical requirements and photos. Nathan’s bio Speaker intro Requirements Photos Download (hi-res) Download (lo-res) Download (hi-res) Download (lo-res) Download (hi-res) Download (lo-res) Download (hi-res) Download (lo-res) Download (hi-res) Download (lo-res) Download (hi-res) Download (lo-res) Download (hi-res) Download (lo-res) Download (hi-res) Download (lo-res) All photos (hi-res) All photos (lo-res) Book covers Download Download Download Enquire about fees and availability I’d love to add something special to your next event. […]
- [Done For You Email Newsletters](https://nathanlittleton.co.uk/email-newsletters/): Fully-managed email newsletters that generate leads and sales One area that many businesses struggle with is finding enough of the right customers. You meet lots of people at networking events and in day-to-day conversation who express an interest in what you do, but sometimes it’s just not the right time for them to say ‘yes’… Making the sale can be tough. If it’s not the right time when you first speak to a prospective client, they may have forgotten about you when it is the right time. That’s why it’s so important to nurture those valuable relationships by staying in […]
- [Speaking](https://nathanlittleton.co.uk/speaking/): I’d love to contribute something special to your next event with something attendees will remember long after they’ve left the room. When you book me, I’ll give your audience practical, instantly usable tips and techniques in a genuinely engaging and entertaining way. Every presentation is tailored to meet your audience’s specific needs, so please contact me to discuss what you’re looking to achieve. Expertise Email marketing List building Top of mind marketing Marketing strategy AI for marketing Content creation See me speak Programmes I have a number of effective, well-received keynote speeches and masterclasses, which can be personalised and tailored […]
- [Books](https://nathanlittleton.co.uk/products/): Buy paperback Buy on Kindle More info Delivered The No-nonsense Guide to Successful Email Marketing Find out exactly how to use email marketing to generate more leads and sales for your business. Put simply, email marketing is the single most effective way of reaching a large number of people in a short space of time. Nothing else compares to it, and that’s what makes it so successful for so many businesses who are using it in the right way. This comprehensive guide is packed with practical advice, and shows you exactly how to use it to deliver more leads, more […]
- [Contact](https://nathanlittleton.co.uk/contact/): Get in touch Tell me more about what you need and I’ll let you know how I can help. +44 (0) 7708029038 hello@nathanlittleton.co.uk Linkedin-in Instagram Youtube Facebook-f Twitter Soundcloud
- [Privacy Policy](https://nathanlittleton.co.uk/privacy/): What is this Privacy Policy for? This privacy policy is for this website (www.nathanlittleton.co.uk), served by Future Visions Creative Ltd, and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy. The website This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to […]
- [Testimonials](https://nathanlittleton.co.uk/about/testimonials/): Nathan did a great job for us. We hired him to present to our franchisees at our national convention and his practical yet effective approach to customer retention solutions was very well received. Adam Thompson InXpress Global Nathan’s speech was 10 out of 10; he created a truly positive impact with the audience. His speech provided the learners with real inspiration and positivity. Abbie-Louise Hellyer Microsoft Apprentice Programme Nathan Littleton has enabled me to improve the way I engage with my followers. He has shaped and implemented my email marketing strategy so that I’ve seen a substantial increase in open […]
- [Speaker Showreel](https://nathanlittleton.co.uk/about/speaker-showreel/): Enquire about fees and availability I’d love to add something special to your next event. Let me know what you have in mind and I’ll be in touch to tell you how I can help you best.
- [About Nathan](https://nathanlittleton.co.uk/about/): Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails. Since then, he has made it his mission […]
- [Marketing Speaker](https://nathanlittleton.co.uk/): Book a call Make your emails UN-DELETABLE Enter your details here for fortnightly marketing tips straight to your inbox… Email marketing specialist Speaker   •   Trainer   •   Coach Have you ever heard the sales adage ‘every no is one step closer to a yes’? In fact, every no is someone who can say yes later if you build your credibility and continue to give them value on a regular basis. I’m a marketer, professional speaker and author, specialising in using email marketing and newsletters to attract and win more customers. Having worked with thousands of businesses across the UK and around the world to get […]


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